PRIVACY POLICY
Effectivedate: January 24, 2024
AtDemand Signal, we take your privacy seriously. Please read this Privacy Policyto learn how we treat personal data collected through our websites (hereafterthe “Website”). By accessing our Website, you acknowledge that you accept thepractices and policies outlined below, and you hereby consent that we willcollect, use, and share your information as described in this Privacy Policy.If you are an entity or individual end user of our software-as-a-serviceproducts, then we will collect and process your Personal Data in accordancewith the terms and conditions of the agreement governing your use of thatproduct.
You may print a copy ofthis Privacy Policy.
As we continually work toimprove our website, we may need to change this Privacy Policy from time totime. Upon such changes, we will alert you to any such changes by placing anotice on the Demand Signal website, by sending you an email and/or by someother means. Please note that if you’ve opted not to receive legal noticeemails from us (or you haven’t provided us with your email address), thoselegal notices will still govern your use of the Website, and you are stillresponsible for reading and understanding them. If you use the Website after anychanges to the Privacy Policy have been posted, that means you agree to all thechanges.
Privacy Policy Table of Contents
What this Privacy Policy Covers
This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Website.“Personal Data” means any information that identifies or relates to a particular individual and includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.
Personal Data
Categories of Personal Data We Collect
This chart details the categories of Personal Data that we collect and have collected over the past 12 months:
Profile or Contact Data
Device/IP Data
Web Analytics
Social Network Data
Consumer Demographic Data
Professional or Employment-Related Data
Professional or Employment-Related Data
Inferences Drawn from Other Personal Data Collected
Categories of Sources of Personal Data
We collect Personal Data about you from the following categories of sources:
Our Commercial or Business Purposes for Collecting or DisclosingPersonal Data
We will not collectadditional categories of Personal Data or use the Personal Data we collectedfor materially different, unrelated or incompatible purposes without providingyou notice.
How WeDisclose Your Personal Data
Wedisclose your Personal Data to the categories of service providers and otherparties listed in this section. Depending on state laws that may be applicableto you, some of these disclosures may constitute a “sale” of your PersonalData. For more information, please refer to the state-specific sections below.
Legal Obligations
We may shareany Personal Data that we collect with third parties in conjunction with any ofthe activities set forth under “Meeting Legal Requirements and Enforcing LegalTerms” in the “Our Commercial or Business Purposes for Collecting PersonalData” section above.
Business Transfers
All your Personal Datathat we collect may be transferred to a third party if we undergo a merger,acquisition, bankruptcy or other transaction in which that third party assumescontrol of our business (in whole or in part). Should one of these events occur,we will make reasonable efforts to notify you before your information becomessubject to different privacy and security policies and practices.
Data that is Not Personal Data
We maycreate aggregated, de-identified or anonymized data from the Personal Data wecollect, including by removing information that makes the data personallyidentifiable to a particular user. We may use such aggregated, de-identified oranonymized data and share it with third parties for our lawful businesspurposes, including to analyze, build and improve the Website and promote ourbusiness, provided that we will not share such data in a manner that couldidentify you.
Tracking Tools and Opt-Out
The Websiteuse cookies and similar technologies such as pixel tags, web beacons, clearGIFs and JavaScript (collectively, “Cookies”) to enable our servers torecognize your web browser, tell us how and when you visit and use our Website,analyze trends, learn about our user base and operate and improve our Website.Cookies are small pieces of data– usually text files – placed on your computer,tablet, phone or similar device when you use that device to access our Website.We may also supplement the information we collect from you with informationreceived from third parties, including third parties that have placed their ownCookies on your device(s). Please note that because of our use of Cookies, the Websitedo not support “Do Not Track” requests sent from a browser at this time.
We usethe following types of Cookies:
You candecide whether or not to accept Cookies through your internet browser’ssettings. Most browsers have an option for turning off the Cookie feature,which will prevent your browser from accepting new Cookies, as well as(depending on the sophistication of your browser software) allow you to decideon acceptance of each new Cookie in a variety of ways. You can also delete allCookies that are already on your device. If you do this, however, you may haveto manually adjust some preferences every time you visit our website and someof the Website and functionalities may not work.
To findout more information about Cookies generally, including information about howto manage and delete Cookies, please visit http://www.allaboutcookies.org/.
Data Security
We seek toprotect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical,organizational and administrative security measures based on the type ofPersonal Data and how we are processing that data. Although we work to protect thesecurity of your data that we hold in our records, please be aware that nomethod of transmitting data over the internet or storing data is completelysecure.
Data Retention
Weretain Personal Data about you for as long as necessary to provide you with ourWebsite or to perform ourbusiness or commercial purposes for collecting your Personal Data. Whenestablishing a retention period for specific categories of data, we considerwho we collected the data from, our need for the Personal Data, why wecollected the Personal Data, and the sensitivity of the Personal Data. In somecases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations,resolve disputes or collect fees owed, or is otherwise permitted or required byapplicable law, rule or regulation. We may further retain information inan anonymous or aggregated form where that information would not identify youpersonally.
Forexample, weretain your device/IP data for as long as we need it to ensure that our systemsare working appropriately, effectively and efficiently.
Personal Data of Children
We do not knowinglycollect or solicit Personal Data from children under 13 years of age; if youare a child under the age of 13 , please do not attempt to register for orotherwise use the Website or send us any Personal Data. If we learn we havecollected Personal Data from a child under 13 years of age, we will delete thatinformation as quickly as possible. If you believe that a child under 13 yearsof age may have provided Personal Data to us, please contact us atsupport@demandsignal.com.
Other StateLaw Privacy Rights
California Resident Rights
UnderCalifornia Civil Code Sections 1798.83-1798.84, California residents areentitled to contact us to prevent disclosure of Personal Data to third partiesfor such third parties’ direct marketing purposes; to submit such a request,please contact us at support@demandsignal.com.
Nevada Resident Rights
If youare a resident of Nevada, you have the right to opt-out of the sale of certainPersonal Data to third parties. You can exercise this right by contacting us atsupport@demandsignal.com with the subject line “Nevada Do Not Sell Request” andproviding us with your name. Please note that we do not currently sell yourPersonal Data as sales are defined in Nevada Revised Statutes Chapter 603A.
Contact Information:
If you have any questionsor comments about this Privacy Policy, the ways in which we collect and useyour Personal Data or your choices and rights regarding such collection anduse, please do not hesitate to contact us at: