INNOVATION
IMPACT
TRANSPARENCY
ACCESS

WE ARE DISRUPTERS

The greatest innovations don’t just challenge the status quo—they redefine it. Demand Signal embodies that ethos. We don’t accept “the way it’s always been.” We question, we innovate, and we disrupt.

breaking barriers, challenging norms

The real measure of success isn’t just revenue—it’s the difference you make. Demand Signal exists to help businesses create lasting change, driving innovation that strengthens our nation.

Trust Through Transparency

Trust isn’t given—it’s earned. We build trust through transparency, accountability, and delivering results that speak for themselves.

Stronger, Together

Collaboration is at the heart of all we do – it's how we level the playing field and bridge the disconnect between businesses, government priorities, and decision-makers.

Mission

LEVEL THE PLAYING FIELD

We're a relationship company at our core. Our work is rooted in creating accessible pathways through products and services that transform the relationship between business and government, allowing for more focused, streamlined and engaging connection. make working with the federal government accessible, simple, and not intimidating. the way businesses engage with the federal space, creating pathways for innovation and fostering meaningful connections that drive growth and national security. We're here to level the playing field and democratize access in the $800B federal market, giving companies of all sizes the tools, insights, and access they need to succeed. We demystify the complexities of government contracting, bridging the gap between business and federal funding through cutting-edge technology and expert strategy.

ELEVATE YOUR FEDERAL GAME

Demand Signal gives you everything you need to succeed—standout branding to build trust, AI-powered insights to target DoD buyers, and insider strategies to secure funding.

Maximize every opportunity and dominate the $800B federal market.

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Timeline

WE ARE NOT GATEKEEPERS, WE ARE GAME CHANGERS

Demand Signal was founded on the belief that the federal market is a vital driver of innovation and economic growth. Yet, many companies are shut out due to the complexity, bureaucracy, and lack of access that characterize this space.

Our founder recognized these challenges after spending decades navigating Congress, the DoD, and the industry, successfully securing over $900M in funding. Demand Signal was created to solve these problems at scale—using AI-driven insights and a network of elite advisors to make federal engagement accessible, strategic, and results-driven.

Today, Demand Signal is transforming the way businesses approach the federal market, making it less intimidating and more accessible for companies that have the solutions our nation needs.

Here's where we are in our journey from the words of our founder.

2008

The Beginning

After years of navigating the federal ecosystem—seeing innovation stifled by bureaucracy—our founder realized the system was fundamentally broken. The best solutions weren’t reaching the decision-makers because businesses lacked the tools to navigate the complexity.

2012

THINKING BIGGER

I asked myself, ‘What if we could strip away the noise and create a system that gave businesses a clear path into the federal market?’ That was the moment Demand Signal was born. It wasn’t just about building another tool—it was about empowering companies to thrive in a space that had always been too complex, too exclusive, and too opaque.

2016

Recognized Excellence

I didn’t want Demand Signal to be another overcomplicated platform that dumped data on people. I wanted it to be transformative. So, I brought together a team of visionaries: former Congressional staff, DoD insiders, and AI experts. Together, we built the DS Intelligence Platform, an AI-powered engine that turns chaos into clarity and shows businesses exactly where their solutions fit in the $400 billion defense budget.

2020

Expanding Expertise

Here’s the thing: technology can do a lot, but in the federal space, relationships are everything. That’s why we created the DS Network—a team of insiders who’ve been in the rooms where decisions are made. They bring the connections, trust, and influence that no algorithm can replicate. It’s this combination of tech and human expertise that makes Demand Signal so powerful.

2024

We’re just getting started

Today, Demand Signal isn’t just a platform or a company—it’s a movement. We’re empowering businesses to break into the federal market, secure millions in funding, and bring their innovations to life. This is about more than contracts; it’s about driving progress, creating impact, and reshaping the way businesses and government work together. And the best part? We’re just getting started.

Team

The first-of-its-kind ecosystem built to unite innovators, experts, and leaders in defense

We are a relationship-driven company challenging an industry dominated by a select few. Innovation thrives when barriers are removed, which is why we’ve built a freelanced network of elite advisors—experts ready to solve specific challenges on demand.

If one of us doesn’t have the answer, someone in our network does. Together, we’re not just leveling the playing field; we’re unlocking the full potential of innovation to help the DoD stay ahead of tomorrow’s threats.

Direction
Design
Engineering

Career

Freelanced Consulting, Built for the Federal Game

Powered by AI and under a shared mission to level the playing field, this is where innovators who are building the future of defense and top federal experts who are leading it, connect.

You’ve spent years building relationships and navigating the complexities of Congress, the DoD, and federal programs. You've seen great ideas get ignored because decision-makers don't know they exist and taxpayer dollars wasted on entrenched players delivering mediocre solutions.

Most importantly, you know the stakes. We need to move faster.

‍By combining our collective knowledge and vast networks, we can provide the tools and guidance to secure the edge our warfighters deserve. As one unified signal.

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A Network of those who lead

We believe leveling the playing field means arming innovators with the relationships and expertise they need to excel in marketing, business development, and congressional engagement—all in one seamless approach.

We build custom teams designed around each innovator's unique needs. The cornerstone of our approach is a three-person team, each member a specialist in one of these key areas.

As an advisor in the Signal Network, you set your hourly rate and engagement terms. We then match innovators with the right advisors based on their goals, budget, and timeline, facilitating introductions and building teams that drive results.

Who's in the Signal Network?

  • DS Hill Experts: The Influence Signal Team.
    ✔ Former Members of Congress
    ✔ Former Appropriations and Armed Services PSMs
    ✔ Former Senior Staff on Appropriations and Armed Services
    ✔ Former House and Senate Senior Staff
  • DS Defense Experts: The Defense Signal Team.
    ✔ Lt. Col. (Ret) Branch Chief - Combat Requirements, Army G3 Operations Directorate
    ✔ Retired 75th Ranger Regiment, SOCOM 
  • DS Homeland Experts: The Homeland Signal Team.
    ✔ Former DHS Deputy Undersecretary
    ✔ Operations and Enforcement HSI - Experts in investigations and enforcement operations
    ✔ Retired CBP Agents -  Expertise in border security and operational challenges
  • DS Branding Experts: The Trust Signal Team.
    ✔ Strategic Communications Experts and Federal Brand Builders
    ✔ CEO Positioning and PR Experts to Fortune 500 Companies
    ✔ Graphic Designers

Your expertise – amplified

Set your own rate, collaborate with peers, and get matched with innovators who need your expertise. We handle matchmaking, conflict checks, and admin, so you can spend your time where it matters most—leveling the playing field.

  • Set Your Rate. Share your expertise and set your hourly rate.
  • Get Matched. We run conflict checks and connect you with clients whose needs align with your expertise.
  • Make Impact. Lead teams that drive impact alongside the top federal experts in the game.
  • Collaborate, Grow, Be Part of Something Bigger. Access to insider knowledge through exclusive group chats and a network of the nation’s top experts working together to bridge the valley of death.
Remote
1099
Remote

DS Hill Experts: The Influence Signal

January 21, 2025

Capitol Hill Experts: Appropriations, legislative strategy, and budget insights.

Interested in this Offer ?
See position
remote
1099
Remote

DS Defense Experts: The Power Signal

November 27, 2024

DoD Strategists: Program of Record navigation, procurement, and military innovation.

Interested in this Offer ?
See position
remote
1099
Remote

DS Identity Experts: The Trust Signal

Federal Branding Professionals: Messaging, visual identity, and stakeholder trust.

Interested in this Offer ?
See position
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