TECH SCOUTING

DEMAND
SIGNAL

FEDERAL CONSULTING
austin tx // washington dc
40° 44' 30.822" N
73° 59' 21.508" W
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ABOUT

The Federal GTM & Branding Partner for Defense Tech and VC-Backed Companies Ready to Build a Trusted DoD Brand,  Capture Government Sales, and Win Congressional Adds 

THE REALITY

It Starts with a Signal...

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RECIEVED

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About

The intersection of public relations, business development, and federal budget influence for companies looking to scale and win in the $800B federal market.

From Capitol Hill to the PEO, we build the path to secure recurring revenue for high-growth companies and turn your brand into a trusted source that Washington turns to again and again.

About

For Concept to Combat, Faster

From concept to combat, we equip the defense industry with advanced tools and winning strategies to put the best capabilities in the hands of the right government stakeholders, faster.

By separating the signal from the noise, we ensure the next generation of defense capabilities are seen, recognized, and adopted by the right government funding partners.

Built by former defense founders, senior congressional staffers, and DoD acquisitions experts, we combine AI-driven customer targeting with decades of industry expertise to connect you directly to the DoD buyers, funding, and congressional champions you need to dominate the $800B federal market—no guesswork, no wasted time.

Everything you need to scale, all in one place.

STRATEGY WITH TEETH.
ABOUT US

FIGURES

Trusted by Powerful Companies

$900M
CONGRESSIONAL FUNDING SECURED
50+
STARTUPS COACHED
30+
PARTNERSHIPS MADE

"With Demand Signal, we found out how much funding is available for a product originally built for the commercial market. Huge win—our investors see this as a major new revenue stream."

CEO, NYSE-Listed Workforce Solutions Company
01 — 04

"Demand Signal allows me to back my recommendations with real data, boosting client confidence and outcomes."

President & CEO, Washington Defense Consulting Firm, Emerging Tech Focus
02 — 04

"We met with customers we never knew were an option until we used Demand Signal. We were leaving money on the table and we didn't even realize it. This is going to change the defense industry."

CEO, Veteran Owned Small Business, Mobile Device Management
03 — 04

"I’ve spent years digging through resources to find DoD customer information—DS Intelligence does it in seconds. It’s a game changer for our team."

CGO, Venture Backed Defense Company, Vehicles
04 — 04

EXPERTISE

Areas of Expertise

Public Relations and Branding
Marketing and PR that speaks the government's language... with style.
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Appropriations and Congressional Relations
Led by one of just 171 out of 7,000 registered defense lobbyists who served a Defense and Homeland Security appropriator.
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Tech Powered Business Development
We show you exactly who in the DoD wants what you sell. Our software, CAIT, cuts your search time by 90% by revealing the program offices and PEOs that have the money, authority, and need for your product.
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Ready to scale?

If you’re selling to government and don’t have a plan—

Or if you have a plan, and it’s not working—

You should reach out.

Because when you’re finally ready to play the game right, you need someone who’s already beaten it.

WHO WE SERVE

Messaging, momentum, and the meeting that converts: built for operators who need outcomes

Who We Serve:

  • VC-backed Startups entering federal
  • Growth-stage dual-use companies
  • Defense VCs supporting their portfolios
  • BD / GR teams without a GTM strategy
  • CEOs navigating Congress or DoD for the first time

What We Do:

  • Congressional Strategy:
    • Roadmap to secure adds and build congressional allies
  • DoD GTM & Capture:
    • Target the right buyer. Build the pipeline. Close faster
  • Branding and Messaging:
    • Look like a prime. Speak the government's language
  • Lobbying & Advisory:
    • Monthly support across Hill, BD, and brand development
  • Training & Coaching:
    • Full day intensives for teams or portfolio companies who are preparing to GTM or teams who are looking to go to the next level

APPROACH

DS3 Tactic:
Turn Capability into Contracts

You need to be at the intersection of Congress, DoD, and industry to scale.

  • The right congressional champion (who controls the money)
    • The right program office (who awards the money)
    • The right industry partners (who you team with to move the money)

    We're built to put you at the center of it.

    NEWS

    Less Noise, More Signal

    Forget buzzwords and surface-level tips.

    No fluff. Just real talk, real strategies, and the kind of insight you can’t Google.

    INSIDER TIPS

    The defense industry's best kept secret

    March 15, 2025

    For too long, congressional adds have been the defense industry’s best-kept secret. Most companies think this is an RFP only game.

    But the truth is, this is a game of influence, relationships, and strategy. The Big Five mastered it to dominate, but now, the stakes are too high for only a few to play this game.

    Ready to learn the secret?

    DON'T MISS THE SIGNAL

    Reach out to start a conversation about how we can work together to bring your vision to life.