About
The Only Federal Strategy Firm That Cuts Through the Noise to Help Defense Tech Companies Win in the $800B Government Market—Faster
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PROBLEM
The Defense Market is Full of Noise. We Cut Through It.
You know who reads 16-page slide decks highlighting your CAC-to-LTV ratio?
Not a single government employee. Ever.
Trust is the currency here—not ROI, not business models, not where you summer in the Hamptons.
Your BD team is spending 50+ hours a month manually prospecting. That's a third of your month spent not closing deals.
The truth is: commercial playbooks don't work in government sales.
You need a completely different approach.
Every Mission Begins with a Signal...
SCROLL
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RECIEVED
About
We're the Only Federal Strategy Firm Taking a Technology-First Approach
Demand Signal is a tech-powered government relations studio built to shorten the DoD customer capture timeline from months to seconds.
Our proprietary CAIT software instantly matches your tech to mission-aligned programs across the Department of Defense.
We combine that data with congressional appropriations expertise and government-facing branding to help you secure funding and build credibility before the RFP drops.
APPROACH
You Need to Be at the Intersection of Congress, DoD, and Industry to Scale
- The right congressional champion (who controls the money)
- The right program office (who awards the money)
- The right industry partners (who you team with to move the money)
We're built to put you at the center of it.
SERVICES
Six Integrated Services That Turn Capability Into Contracts
FIGURES
Trusted by brands we've worked with
Built by former defense founders, senior congressional staffers, and DoD acquisitions experts who understand what actually works in Washington.
$900M
CONGRESSIONAL FUNDING SECURED
50+
STARTUPS COACHED
30+
PARTNERSHIPS MADE
Ready to scale?
If you’re selling to government and don’t have a plan—
Or if you have a plan, and it’s not working—
You should reach out.
Because when you’re finally ready to play the game right, you need someone who’s already beaten it.
WHO WE SERVE
Built for Operators Who Need Outcomes
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From prototype to program of record
DEFENSE INDUSTRY
Transform your cutting-edge technology into mission-critical solutions by aligning it with federal priorities and navigating the complexities of defense procurement.
You'll identify the right DoD buyers and secure the relationships you need to scale in defense.
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Partner with Mission Critical Capabilities
FEDERAL GOVERNMENT
Support for federal agencies in sourcing and integrating innovative technologies that meet their mission needs while facilitating partnerships between industry and government leaders.
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We Scale Your Investment
VENTURE CAPITAL
Selling in the federal space is a different game. If you want to ensure your investment scales, this is who you call.
faq
Common Questions About Federal Market Entry
How quickly can we win our first DoD contract?
Most clients see their first government contract within 8-18 months using our congressional strategy and CAIT targeting platform, compared to 2-4 years with traditional approaches.
What are congressional appropriations?
Congressional adds are direct funding allocations that bypass competitive RFPs. It's how smart defense companies get pre-awarded funding tied directly to their capabilities.
Do you work with early-stage companies?
Yes—early positioning is actually advantageous. We've helped pre-Series A companies secure their first $2M+ government contracts.
What makes your approach different?
We're the only firm combining proprietary DoD targeting software with insider congressional relationships. Tech + access = results.
ENGAGE
Three Ways to Get Started—Choose Your Growth Path
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congress
Congressional Strategy Assessment
Get a custom analysis of your appropriations opportunities and congressional champion mapping.
defense and congress gtm
Complete Federal GTM Strategy
Get a full 3-8 week federal go-to-market plan with congressional and defense roadmap and brand transformation.
playbook
Investor-Backed Federal Growth Playbook
Congressional appropriations deadlines are non-negotiable. Companies that start positioning 6 months early have 5x higher success rates.
Love the Site? We Designed and Built it.
Let’s Build Yours.
Demand Signal is more than a strategy firm—we built this site as a blueprint of what we offer.
From message to interface, everything you see here is something we create for clients too.
Ask us about branding + web.
From message to interface, everything you see here is something we create for clients too.
Ask us about branding + web.
DON'T MISS THE SIGNAL
Reach out to start a conversation about how we can work together to bring your vision to life.