Capture Contracts, Build Influence, and Brand for the Federal Fight

SERVICES

Positioned to Win: DoD-Trusted Branding and Federal GTM for Defense Innovators

Navigating the federal market is tough. You need to know:

1. Who’s buying
2. What they need
3. How to secure the funding to deliver it

We help you find the right transition partner, align your capabilities with the programs that matter, and build the relationships you need to scale in defense.

Whether you need a full GTM plan, a congressional add, federal rebrand, or just one hour of no-bullshit clarity — Strategic engagements designed to deliver outcomes, not just advice.

01

Strategy and Communications

Strategic positioning for companies breaking into the federal market.

We develop bold, insight-led strategies and government-aligned messaging that help companies shape perception, build trust with key stakeholders, and accelerate market adoption inside the DoD and Capitol Hill.

02

Risk Advisory

Navigating government complexity with confidence.

We help clients assess and mitigate risks related to procurement delays, political dynamics, shifting funding landscapes, and bureaucratic gatekeepers—ensuring resilience in both positioning and policy engagement.

03

Government Affairs

Driving strategic influence across Congress, the Pentagon, and the federal budget process.

We craft and execute government engagement strategies that align your company with decision-makers, funding streams, and national security priorities. From securing congressional adds to navigating program offices, we turn relationships into results—without the RFP bottleneck.

04

People Advisory

Building government-savvy growth teams.

We evaluate internal capability gaps and help clients identify the right hires, advisors, and ecosystem partners—from former program managers to Capitol Hill insiders—so you can grow with influence embedded at every level.

05

Financial Advisory

Aligning funding strategy with influence strategy.

We advise founders and investors on how to maximize federal funding opportunities—through appropriations, early-stage customer alignment, and ecosystem mapping—to reduce dependency on traditional venture rounds and increase long-term enterprise value.

06

Business Development

Accelerating access to the right buyers, partners, and programs inside the federal ecosystem.

We help companies identify, prioritize, and engage with high-value DoD customers and government stakeholders. Using a combination of targeted outreach, network mapping, and strategic introductions, we reduce the time and cost of federal BD and position you for long-term traction—not transactional wins.

OFFERINGS

We Connect Your Strategy to the People, Programs, and Policy Levers That Drive Growth in the Federal Market

Demand Signal offers elite strategy, advisory, and training for companies ready to win in the federal market. Our modular Strategy Builds deliver fast, focused roadmaps to secure congressional funding or navigate DoD buyer ecosystems.

For companies seeking long-term traction, our Advisory & Retainer Services provide hands-on support across lobbying, appropriations, DoD capture, and federal PR—positioning you to influence decision-makers and close deals.

And for teams ready to level up fast, our Training & Coaching options—including the DS Battle Day and 1:1 executive coaching—teach the playbook used by the best.

Whether you’re pre-RFP or scaling into a Program of Record, we’ll match you with the right path to get results.

PROJECT-BASED SERVICES

Build and deliver the plan (3–8 weeks)

  • GTM: CONGRESS
  • Identify champions, assess add probability, align location strategy, create PAC/fundraising cadence
  • Deliverables: Congressional roadmap, engagement timeline, PAC plan, meeting flow
  • Ideal For: VCs, growth-stage GR leads
  • GTM: DOD
  • Build a full plan to target, message, and capture defense customers
  • Deliverables: Capability alignment, BD playbook, customer matrix, meeting setup strategy
  • Ideal For: Founders, Series A–C
  • Dual GTM (Hill + DOD)
  • Cohesive BD and Hill alignment for traction (THIS MATTERS)
  • Deliverables: GTM packet, targeting strategy, contact map, comms alignment

FRACTIONAL SERVICES

Partner embedded with your team (monthly retainer)

  • GOVERNMENT AFFAIRS
  • Full strategy + execution across Congress, press, and strategic stakeholders
  • Deliverables: Add requests, policy drafting, white papers, PAC/fundraising strategy, member meetings, etc.
  • Ideal For: Defense tech teams lacking internal GR
  • BUSINESS DEVELOPMENT AND CAPTURE
  • From pilot to PoR — full-spectrum BD support
  • Deliverables: Quad charts, meeting setup, BD infrastructure, transition strategy
  • Ideal For: Companies trying to break in or transition from prototype to adoption. Series A–C
  • Brand & Federal Comms
  • Narrative, positioning, and trust-building to support scale
  • Deliverables: Website copy, visuals, content calendar, press plan, messaging for VC/federal audiences

ADVISORY AND COACHING

Tactical sessions and full day intensives for founders, VCs, and high-growth defense companies (hourly)

  • Strategic Coaching (1:1 Calls)
  • Ideal for founders, VCs, and new GR/BD hires
  • workshops and trainings
  • Full day intensive for VCs, struggling teams, or teams getting ready to GTM
  • Topics include insider tips and tricks, an Appropriations 101 primer, syncing your BD and government relations teams, and GTM tactics—what sells, what doesn’t, and how to scale

    PLAYBOOKS

    Investor-Backed Federal Growth Playbooks

    Tactical one-off briefs that actually help.

    Insider playbooks, decades in the making—written by someone who’s been in the room where the money moves, and is now handing you the keys.

    Detailed playbooks for your team to use and implement independently.

    Reach out for pricing.

    01

    Congress 101 / DoD 101 / POM 101

    02

    Budget Process + congressional Add 101

    03

    CONGRESSIONAL STRUCTURE & CULTURE: THE REAL TERRAIN

    04

    The 7 Commandments of Capitol Hill Meetings

    05

    APPROPRIATIONS INSIGHTS FROM A FORMER APPROPRIATIONS STAFFER

    06

    The Art of Influence: Strategy, Framing, and Timing

    MARKETING

    In Defense, Perception Is Power. We Build Credibility Where It Matters Most — on the Hill, at the Pentagon, and in the Press

    We help high-growth defense companies stop sounding like founders……and start sounding like they belong in a budget line.

    If you’re trying to win in the federal market and still talking like it’s SaaS, I’ve got bad news: nobody’s listening.

    We fix that.

    We translate your brand into the language of Congress, DoD, and real decision-makers—then build the strategy, the narrative, and the materials that make them pay attention.

    We don’t just tell you who to talk to—We show you how to show up.

    01

    Logo / Visual asset development

    02

    website development

    03

    quad charts, capability statements, positioning materials for the hill and dod customers

    04

    marketing videos

    PRODUCT

    Cut 6 Months of Business Development Down to Seconds

    Navigating the federal market is LIKE TRYING TO PARK A SEMI-TRUCK IN DC DURING A MOTORCADE. tough — We make it simple.

    CAIT, our proprietary tech, maps the DoD ecosystem and connects your capabilities to active government needs—showing you:

    1. Who to target
    2. Why they need you
    3. When to engage


    In just five questions, we align your capability with the right program offices that need what you’re offering.

    You get the relationships, budget visibility, and insights you need to scale.

    CAIT
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    WAITLIST

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    CONGRESSIONAL ENGAGEMENT
    BUSINESS
    DEVELOPMENT
    FEDERAL
    MARKETING

    BRIEF

    Your Growth Operator for DoD Engagement, Congressional Adds, and Federal BD

    Federal GTM Support That Converts Influence Into Revenue

    • Advisory Support

      01.    Congressional Engagement and Appropriations
      02.    Defense and Homeland Business Development
      03.    Federal Marketing and Branding
    • Education, Training, and Team Building
    • GTM Strategy Builds
    • On-Demand Support By the Hour
    Don't Miss the Signal

    Reach out to start a conversation about how we can work together to bring your vision to life.